Schweppes celebrates 225 years with cocktail campaign

Schweppes is marking 225 years since it launched in the UK with limited-edition packs and a digital campaign.

Cocktail recipes will be featured on 1l, 2l and 12x150ml packs. Convenience retailers can increase their sales by stocking cocktail ingredients next to the display.

Simon Harrison, operational marketing director at CCEP, said: “The on-pack recipes will help retailers tap into the growing popularity of mixers for use in cocktails at home.”