Barr Soft Drinks is expanding its Rubicon range with the launch of a Still Pineapple variety.
Rubicon Still Pineapple is available in 1l and 288ml plain packs, with the 1l format also available as a £1.29 price-marked pack (PMP).
Its launch comes with pineapple being the third-biggest flavour within 1l juices.
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According to a survey carried out by the supplier, more than 90% of consumers said they would buy Rubicon Pineapple having seen the concept, with 80% of those who tried it saying they would definitely buy it.
Adrian Troy, marketing director at Barr, said: “We’re encouraging retailers to stock up on this new innovation from Rubicon, alongside our other bestselling Still formats, to drive sales by catering for the demand of trusted, authentic brands during occasions such as Ramadan.”
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