Kinder showcases new campaign and global strategy
Independent retailers can capitalise on the multi-million-pound investment behind Kinder chocolate.
Ferrero’s new campaign for Kinder, ‘A little, a lot’, will form part of the confectionery supplier’s new global strategy aimed at parents.
The campaign kicks off this month as part of a multi-channel £3.3m media investment.
Levi Boorer, customer development director at Ferrero, said: “Having a proven, global initiative underpinning all Kinder Chocolate activations in the UK and Ireland is a first for the Kinder Chocolate brand. This new campaign comes at a time when the brand is in a good place, showing 9% value growth.”
The new campaign follows the recent launch of the brand’s first owned combined licence, Animal Adventures.
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