Kerry Foods is expanding its Fridge Raiders Chicken Bites range with a new Chicken & Dip product and new pack formats.
Chicken & Dip is Fridge Raiders’ first dip product, coming in Roast Chicken with Sweet Chilli Dip and Southern Fried Chicken with BBQ Dip varieties.
The supplier has also added a new 185g Grazing tub for its Roast Chicken Fridge Raiders. The tub is resealable.
Kerry Foods is also launching Adult Multi Packs, a twist on its multipack offering which contain two of its 45g Roast Chicken Bites, one 45g Southern Style Chicken Bites, and one 45g Katsu Chicken Bites.
The new launches come as Fridge Raiders sales have increased by 18.7% in the past three months, which Kerry Foods says makes it the second-largest meat snacking brand in the UK.
Julia May, brand manager at Fridge Raiders, said: “We’ve seen a huge shift in how consumers are snacking, driven by changes to the way we live and work.
“Our Chicken 7 Dip is an exciting twist on our popular Southern Fired and Roast Chicken Bites, providing shoppers with a tasty BQ and Sweet Chilli dip.
“We’re also excited to offer even more snacking options with the development of our Grazing Tub and Adult Multi packs, which allow retailers to diversify their snacking ranges both in food-to-go and in back-of-store which we know is increasingly important.”
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