Coca-Cola Europacific Partners (CCEP) has launched an on-pack promotion across Coca-Cola and Coca-Cola Zero Sugar as part of its countdown to Christmas.
The supplier is launching 27 million festive-themed sharing packs of the two varieties with the strapline ‘win a meal, give a meal’. These packs feature QR codes which shoppers can scan for a chance to win e-vouchers from Love2Shop, which are accepted by supermarkets, food delivery services, restaurant chains and other retail outlets.
For every entry, CCEP will donate a meal to its charity partner FareShare, which redistributes surplus food to frontline charities.
The promotion will run across plan and price-marked large PET bottles and can multipacks. It comes as value sales of Coca-Cola sharing packs are up 11% across grocery and convenience, a trend which CCEP expects to accelerate during the festive season.
According to the supplier, Coca-Cola Zero Sugar is the fastest growing cola in the UK to-date this year, and in the week leading up to Christmas 2020, soft drink sales grew by 19%, while CCEP soft drink sales grew by more than a third, making them the biggest contributor to category growth.
Martin Attock, vice president commercial development at CCEP GB, said: “Coca-Cola’s brand purpose is about bringing people together and making a difference, and this promotion does exactly that. We know that a third of shoppers are already planning a bigger Christmas than usual as they reunite with family and friends, and with 130 years of heritage at Christmas time, Coca-Cola is the brand to help them make it happen.
“At the same time, we know there are people for whom Christmas is a particularly difficult time, and we want to support them too.”
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