Available until November 2022, the promotion features a unique code on each Yazoo promotional bottle which shoppers can redeem on the Yazoo website for two-for-one tickets to Alton Towers or Thorpe Park.
The promotion is running across all Yazoo varieties and formats, including limited-edition Choc Caramel and price-marked packs (PMPs).
Maren Fuhrich, Yazoo brand manager at FrieslandCampina, said: “It was an easy decision for us to regroup with Merlin through the sheer success of Yazoo’s previous promotional bottles. With Yazoo’s PMP range representing 64% of convenience sales, having the promotion on our price-marked packs will help boost sales and ensures a positive price perception among consumers.”
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