Tropicana is adding to its natural fruit juices range with the launch of Strawberry & Banana and Pineapple & Pink Guava Crush varieties.
Strawberry & Banana, a blend of strawberry, banana and blueberry, is part of the brand’s natural juice range. It is available in 1.7l (RRP £3.30), 1.35l (£3.80) and 850ml (£2.75) formats.
Strawberry & banana is currently the number-one smoothie flavour enjoyed at breakfast time, so the supplier is aiming to drive sales by launching it in the not-from-concentrate (NFC) juice category, which has a larger market share than smoothies at breakfast.
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Meanwhile, Pineapple & Pink Guava Crush, which contains a blend of apples, pineapple and pink guava, joins Tropicana’s Sensations range, available in an 850ml format at an RRP of £2.75.
Both varieties will be available to retailers at the end of February. Their launch comes as consumption of juice with meals outside breakfast is worth £60m more than five years ago, attracting the same spend value as juice purchased for breakfast.
Caroline Wilding, head of marketing, Juices UK at Tropicana Brands Group, said: “Strawberry & Banana is a family favourite flavour combination that will keep everyone happy during the morning breakfast rush, whereas Pineapple & Pink Guava Crush extends our positioning as a go-to for rest of the day occasions with its mocktail-inspired fruit blend.”
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