Coca-Cola Europacific Partners (CCEP) has launched its first ever global marketing campaign for Sprite.
The ‘Let’s Be Clear’ campaign is a multi-million-pound campaign, spearheaded by a TV advert appealing at Gen Z shoppers.
The advert, which launched on 1 July, will air in more than 50 countries, alongside social media, digital, and out-of-home advertising.
It comes as Sprite is seeing 7.2% value growth in the UK, driven by at-home consumption occasions. Overall, soft drinks consumption in the home has increased to the effect of £65.6m-worth of additional sales of flavoured carbonates in the UK.
The advert will also feature the Sprite 500ml clear plastic bottle, which will be made from 100% recycled plastic content from September this year, along with every 500ml plastic bottle in Coca-Cola’s soft drinks range.