campo viejo decanta la vida

Pernod Ricard has launched a new marketing campaign for Campo Viejo wine, ‘Decanta la vida’.

Running through to the end of June across on-demand, social media, out of home and News UK properties including Virgin Radio, the campaign intends to celebrate the Spanish way of life.

The supplier hopes the campaign, which emphasises the wine’s cross-generational appeal, will reach 75% of 25-54-year-old wine drinkers and highlight the breadth of the Campo Viejo range.

According to Lucy Bearman, wine portfolio director at Pernod Ricard UK, Spanish wine has an 8.4% market share in the UK while Campo Viejo is the UK’s number-one red wine brand, citing Nielsen figures.

Read more product news