Pernod Ricard launches Campo Viejo ‘Decanta la vida’ campaign

Pernod Ricard has launched a new marketing campaign for Campo Viejo wine, ‘Decanta la vida’.

Running through to the end of June across on-demand, social media, out of home and News UK properties including Virgin Radio, the campaign intends to celebrate the Spanish way of life.

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The supplier hopes the campaign, which emphasises the wine’s cross-generational appeal, will reach 75% of 25-54-year-old wine drinkers and highlight the breadth of the Campo Viejo range.

According to Lucy Bearman, wine portfolio director at Pernod Ricard UK, Spanish wine has an 8.4% market share in the UK while Campo Viejo is the UK’s number-one red wine brand, citing Nielsen figures.

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