Accolade Wines is launching Wise Wolf, a wine range under its Banrock Station brand which comes in bottles made from 100% post-consumer recycled glass cullets.
The range consists of a Pays D’Oc Chardonnay, Rosé and Cabernet Sauvignon and will be available to convenience from June 2022 in 750ml bottles, each at an RRP of £11, or a promotional price of £9.
Additionally, the bottles’ labels are made from 100% post-consumer recycled paper and the closures are made from 100% recycled plastic, while the outer cases are made from recycled paper pulp.
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These initiatives have contributed to the wine’s certification as carbon neutral by The Carbon Trust, alongside an evaluation of freight, bottle shape and size.
Each bottle will feature a QR code which shoppers can scan to learn more about the packaging.
Accolade is launching the range as 71% of wine drinkers are prepared to make lifestyle changes for the environment.
Tom Smith, marketing director for Europe at Accolade Wines, said: “With the Wise Wolf range of premium wines, we are aiming to make old world wine more accessible for consumers with desirable packaging and familiar grape varieties.”
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