Hancocks has unveiled its range of toppings, spreads and sweets ahead of Pancake Day on 21 February.
It includes various Lotus Biscoff products, such as Lotus Biscoff Crumbs, Lotus Biscoff Spread in Crunchy and Smooth varieties (RRP £3.79), and Lotus Biscoff Topping Sauce (RRP £8.39).
Also available is Hershey’s Chocolate Flavour Syrup 680g (RRP £3.49) and KitKat Professional Mix-In (RRP £5.05). The latter is KitKat-flavoured crispy wafer and milk chocolate pieces that can either be mixed into the batter or used as toppings.
The wholesaler also has Bonds Baking Topping Kit (RRP £3), which features a mix of toppings including mini marshmallows, dolly mixture, unicones and snowies.
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Kathryn Hague, head of marketing at Hancocks, said: “Pancake Day is a great opportunity for retailers to drive sales during the more quieter time between Valentine’s Day and Mother’s Day.
“The key products we recommend stocking are a variety of toppings, spreads and syrups that will undoubtedly be popular in the weeks leading to Pancake Day.
“To make the most of the occasion, we encourage retailers to promote the Pancake Day range with in store and email marketing, attractive displays and call outs on till receipts.
“Because Pancake Day is not a massive occasion, then having some form of PoS at the shop will serve as a useful reminder to customers.”
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