New promo for Mondelez’s Boost+ Protein bars

The Cadbury Boost+ Protein range was launched last summer and is now available in standard and Peanut variants. Each bar contains 12g of protein, four times more protein than a standard Boost bar.

Radhika Pai, brand manager for Cadbury Singles at Mondelez, said: “The outdoor campaign will run across convenience stores and shops that stock Boost+ Protein so that Boost is at hand when people are seeking it. The campaign is also rolling out across social and digital channels.”

How to merchandise displays and drive sales in confectionery