Potato supplier Albert Bartlett has launched an on-pack promotion in partnership with Disney and Pixar in support of the upcoming film Lightyear, which releases in cinemas on 17 June.
The promotion runs until 17 July across 2kg bags of Albert Bartlett Original Rooster potatoes and Albert Bartlett Butter Golds. It also features on 5kg packs of Original Roosters as sticker only, available from Costco.
This is Albert Bartlett’s second promotion in partnership with Disney and Pixar, following a 2019 partnership to mark the release of Toy Story 4.
Shoppers who buy the packs will be entered into a prize draw to win a holiday including a trip to Kennedy Space Center in Florida.
The promotion will be supported with a video advert across digital channels and social media.
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