Pernod Ricard bolsters Absolut pre-mix range with Raspberry and Lemon

You can bolster your pre-mix range as Absolut has launched a third flavour into its canned mixed drink range.

Raspberry & Lemon, RRP £2, comes in cases of 12 and joins Cloudberry & Apple and Blueberry & Lime in the range.

Adam Boita, Pernod Ricard head of marketing, said: “Absolut Mixt provides retailers with an opportunity to trade pre-mix shoppers up, as vodka pre-mixed lines are still under-represented on shelves.”

Pre-mix cans are currently experiencing growth of 16.1%  across the off-trade and Absolut’s Raspberri is growing at 26.1%.

“Consumers loved the unique flavour and stylish look of the can during testing, so we’re urging retailers to stock up,” Boita said.

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