Newsagents have expressed disappointment at the news Trinity Mirror is to close its The New Day newspaper tomorrow (Friday).
The news comes just over two months after The New Day’s launch, on 29 February.
Neil Jagger, general manager at Trinity Mirror, said: “We are proud of what has been done with The New Day and it has been well-received by many, but unfortunately the circulation numbers are not where they need to be to make it commercially viable in the longer-term.”
NFRN chief executive Paul Baxter said: “It was an extremely bold move for Trinity Mirror to launch a new national newspaper in such a challenging market place and we applauded the publisher for that. That’s why our members were happy to lend their full support from day one.
“We would have liked to see it exist on the newsstands for longer but we completely understand that for Trinity Mirror it had to be a viable product and why it has taken this decision to close the title.”
The New Day, which had a settle-down circulation target of 200,000, had a reported circulation of 30,000 in the past few weeks.