The Daily Express is to cut the price of its Saturday and Scottish Daily editions.

Its main Saturday edition will go from 85p to 45p from January 2, while the Scottish Daily’s Monday to Friday price will¬†drop to 30p from 28 December.

The move has been slammed by retailers and the NFRN. National president Ralph Patel said: “Rather than injecting the promised excitement and long overdue extra sales into the newspaper category it appears that Richard Desmond is hell bent on ruining an industry that has helped earn him millions.”

It comes only months after the Daily Star halved its cover price to 20p on weekdays, 30p on Saturday, and 50p on Sunday, slashing retailers’ profits.

What’s your reaction? Leave your comments below.