Nestlé unveils KitKat Cereal ahead of April launch

The supplier is targeting indulgent breakfast occasions with the launch

kitkat cereal

Nestlé Cereals has unveiled KitKat Cereal, a new breakfast option which brings the taste of the chocolate bar to consumers’ cereal bowls. 

KitKat Cereal will be available from mid-April. It is made with a milk chocolate-flavoured coating to help recreate the KitKat bar’s taste of chocolate and wafer. 

The supplier says it is a source of five vitamins, calcium, and iron. 

Sarah Fordy, head of marketing at Cereal Partners UK & Ireland, said: “This exciting new cereal delivers a delicious taste of KitKat and has been developed to cater to consumers who are looking for an occasional, indulgent breakfast option, that can be enjoyed as part of a balanced diet.” 


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