Kellogg’s has expanded its Crunchy Nut offering with the unveiling of a Salted Caramel Flavour Twist variety.
The new line, which marks the first time the brand has adapted Crunchy Nut since launching in 1980, will be available to wholesale and convenience in a 460g £3.29 price-marked pack (PMP) from March 2023.
Rui Frias, senior brand activation manager from Kellogg’s UK&I, said: “Crunchy Nut is our biggest cereal brand and this will be the first time we’ve made the decision to introduce a twist on our classic honey-nut flavour. Salted caramel was the perfect pairing for the brand and we can’t wait to see what people think. With the huge fan base the cereal has, we are always looking for ways to innovate and excite in the category.’’
Crunchy Nut is Kellogg’s biggest cereal brand and is the number-one cereal brand in convenience, according to IRI figures. The supplier will support the launch with a digital advertising campaign with the strapline: ‘The trouble is they taste too good…’, launching across YouTube, Instagram and Facebook in February.
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