Kellogg’s has expanded its Crunchy Nut range with the launch of Crunchy Nut Bites.
The new product encases a soft, creamy filling in a crunchy pillow, with Crunchy Nut’s signature nutty and honey flavours.
Available now in supermarkets in a 375g pack at an RRP of £2.99, Crunchy Nut Bites will be rolled out to convenience from September.
Kellogg’s’ expansion of its Crunchy Nut comes amid the rise in popularity of nut-flavoured cereal, which grew 14% in 2020.
Susann Heinz, senior brand activation manager from Kellogg’s UKI said: “Crunchy Nut Bites are the newest addition to the range, following on from the launch of the granola last year and Nut Butter Bars earlier this month. We understand the cereal has a huge fan base, so we’re continuously looking for ways to expand our offering and to meet our consumers’ needs. We are sure Crunchy Nut lovers will enjoy our latest innovation.”
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