Nestlé Confectionery aims to drive big night in sales with Sky Store promotion

You can now give shoppers everything they need for a night in with Nestlé Confectionery’s Sky Store on-pack promotion.

The promotion will give shoppers a £5.99 movie voucher when they buy four promotional bags of sharing bags and enter codes online.

KitKat Bites Milk, Kit Kat Bites Peanut Butter, Milkybar Giant Buttons, Aero Peppermint Bubbles, Smarties and Munchies sharing bags, RRP £1.59, are included in the promotion, as well as Rowntree’s Fruit Pastilles and Rowntree’s Randoms sharing bags, RRP £1.29.

The company will back the activity with a £2m media spend, which includes TV, digital and cinema advertising.