Mr Kipling Milkshake Slices have launched

Premier Foods is shaking up its range with the introduction of three flavours to its snack pack range, Mr Kipling Milkshake Slices.

Mr Kipling Milkshake Slices are available in Strawberry, Chocolate & Vanilla and Banana. The launch coincides with a format change across the entire snack pack range, with six-packs replaced by four- and nine-packs.

Helen Kemish, marketing controller for Mr Kipling said: “The new pack formats will help mums by providing a choice of pack sizes for different sized households as well as the option to choose a mix of flavours.”