Mondelez has launched its popular Cadbury Dairy Milk Caramel bar in a new 60p price-marked pack (PMP).
In launching the new pack, the supplier cited research saying that PMPs are important for shops to offer increased perceptions of value and convenience to their shoppers.
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More than a third of all bars in independent and symbol stores are Cadbury bars, and they sell at a rate of two per second.
According to Mondelez, Caramel is the best-selling Dairy Milk flavour, and can drive further sales with the PMP format.
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Additionally, Cadbury Dairy Milk singles PMPs achieve a better unit rate of sale than non-PMPs.
The new bar has a weight of 45g, and is available to retailers in cases of 48.
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