The launch of Mentos Citrus Vitamin Gum and Smint Defensive comes as 45% of shoppers worldwide are purchasing more food and drink with added health benefits in the wake of the Covid-19 pandemic.
Mentos Citrus Vitamin Gum (RRP £2.40) is sugar-free and contains 25% of recommended daily vitamins B6, C and B12, with orange, grapefruit and lemon flavours. A bottle contains 45 pieces.
Meanwhile, Smint Defensive (RRP £1), also sugar-free, has Vitamin B6 and Zinc to support the immune system and reduce fatigue. A recyclable flip-top box contains 18 lozenges.
Sarah Elmer, brand manager at Mentos Gum, said: “Health is significantly higher on the agenda for many of us heading into the winter months and because of this we’ve seen a phenomenal rise in demand for products that deliver added benefits. The new Mentos Citrus Vitamin Gum offers consumers a hit of delicious freshness which excites the mouth and awakens the mind – all whilst contributing to their wellbeing.”
Caroline Grimshaw, brand manager at Smint, added: “With the majority of the medicated market now sugar-based and subject to HFSS restrictions, new Smint Defensive provides the ideal, and appealing, sugar-free alternative that not only tastes great but is packed full of added benefits. The widely recyclable packaging targets the environmentally conscious consumer, too – helping everyone to bring out their best self.”
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