Lucozade Sport encourages shoppers to get active through new app

Lucozade Sport is encouraging shoppers to get more active with a new app and an on-pack promotion.

Rolling out on Orange, Raspberry, Mango & Passionfruit and Orange Low Cal flavours, the promotion will give away FA Cup final tickets, FitBits and Trips to Australia and Dubai, redeemable by entering in codes online.

The Made to Move mobile app will be live until July 31 and rewards every user with a Pure Gym day pass when they download and enters them into weekly prize draws for every 5,000 steps taken.

Steven Hind, Lucozade Sport marketing director at Lucozade Ribena Suntory, said: “Lucozade Sport already benefits from an average increase of 19.6% between May and July so the launch of the app is perfectly timed to make the most of this opportunity.”

The campaign is backed by a £2.5m marketing spend on digital and outdoor advertising.