Shoppers looking for healthier snacks are the target of KP Snacks new on-the-go range.
The range contains Original Salted Peanuts and Dry Roasted Peanuts, as well as new Fruit & Energy Mix and Orange Nut Fudge Energy Mix, RRP 89p.
79% – of 16-25-year-olds eat snacks at least once a day
The flavours will be backed by a £3m campaign that includes TV and digital advertising in June and July.
KP Nuts is also extending its core flavour range with Salted Caramel and Smokehouse BBQ, which are available in 225g packs, RRP £2.29.
The flavours join Honey Roast, Salt & Vinegar and Spicy Chilli flavours in the range.
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