Kopparberg heads to the clouds for summer sales

Swedish fruit cider Kopparberg is launching two varieties this summer – Cloudberry, and Elderflower & Lime.

From Sweden, ‘cloudberries’ are sharper than typical forest fruits and give a refreshing alternative to sweeter summer drinks. The launches are being backed by a £4m campaign across TV, outdoor, digital and video on demand.

Kopparberg brand manager, Jodie Alliss said: “Our Cloudberry and Elderflower & Lime ciders are adventurous and
quirky flavours that perfectly show off Kopparberg’s Nordic roots.”

The new flavours are available in 500ml bottles and join the rest of the Kopparberg range: Mixed Fruit, Pear, Strawberry & Lime, Naked Apple and Raspberry. They will have an RRP of £2.29