Kerry Foods drives chilled growth with new price-marked packs

You can appeal to the 57% of shoppers looking for value for money with Kerry Foods’ new price-marked range of bestsellers.

Available now across 11 products, the PMPs cover key shopper missions, such as food to go, top up and meal for tonight, with its
Richmond, Mattessons, Cheestrings LowLow and Wall’s brands all included.

The PMPs follow the launch of Kerry’s ‘Building a nation of chilled experts’ programme, which aims to help retailers optimise their chilled offering.

Clare Bocking, sales director for convenience at Kerry Foods, said the range had been launched as convenience is thriving and chilled is at the heart of its growth.

“With the ‘Building a nation of chilled experts’ initiative we wanted to give retailers a compelling ‘why’ to get them to invest in chilled,” she added.  “We know PMPs are the second most influential factor for consumers when deciding a purchase and 63% of retailers say they intend to stock more PMPs.”

Read more about the 'building a nation of chilled experts' initiative here