Kellogg’s drives cereal sales with Cars 3 and Disney Princess packs

Kellogg’s is teaming up with Disney to launch two cereal ranges featuring Disney Princesses and characters from Cars 3.

Four Disney Princesses will be included on packs of Kellogg’s Rice Krispies Multi-grain Shapes, while the Cars 3 range is a new cereal containing honey-flavoured wholegrain shapes. Cars 3 comes to cinemas on July 14.

Both cereals meet Disney’s nutritional guidelines, offering shoppers nine vitamins and cereals. The lines have an RRP of £2.79.