A new phone-based in-store promotions tool from Jisp promises to pay stores commission each time a customer scans a barcode or purchases an item on its new Scan & Save scheme.
Nisa is the first group to sign up to the service, with 12 trial stores already utilising the new feature of Jisp – an app allowing independent stores to provide click and collect, delivery and customer loyalty schemes.
Jisp chief customer officer Greg Deacon told Better Retailing other major players including Bestway and Booker were also in talks to join Nisa in making Scan & Save technology available to partnered stores.
The retailer receives 5p each time the customer scans the code, which reveals discounts of up to 60% on the participating lines.
The discount is subsidised by the brands with retailers receiving the full margin plus a second commission fee when the customer purchases the item.
Deacon claimed the level of scans and purchases had “exceeded expectations” in the first three days of trading.
The company claimed 6,000 “interactions” had taken place with the vouchers in the trial stores, resulting in 400 associated purchases, equivalent to at least £320 in commission. Jack Matthews, owner of Bradley’s Supermarket in Quorn, Leicestershire, is one of the 12 Nisa stores using the system. “The early results are promising,” he said.
“Now it’s about building up the number of customers using it.”
Jisp claimed that alongside driving sales and commission payments in stores, the feature, which will be free to shops using Jisp, also cuts the staff time and environmental impact of printing and placing new promotional labels because the Jisp labels can be moved from one promotion to the next.
The scheme also offers stores larger than 2,000sq ft a way to continue offers on high fat, salt and sugar (HFSS) lines after the promotions ban late next year, because they are only available to customers that have expressed interest in purchasing an HFSS product.
Jisp chief executive Julian Fischer said the tool “will revolutionise the way brands advertise their products in physical stores while maximising sales for retailers”.
The launch is the second phone-based promotions tool to launch in local shops this year.
In-Touch’s smartcoupons.co.uk, ran initially in partnership with The Retail Data Partnership, gives QR coupons to shoppers that sign up to the scheme that can be redeemed at the tills of participating stores.