Looking to get your shoppers ready for the World Cup? Jägermeister might have the answer.
The company is rolling out a range of six-limited edition 70cl bottles that display the flags of England, France, Brazil, Germany, Argentina and Spain.
The launch follows a trial ahead of the Six Nations Championship earlier this year, which increased sales by 30%.
Retailers can also stock a 10x2cl pack in May, which contains a selection of the different flags.
Jonathan Dennys, Jägermeister customer marketing & insights controller, said: “Retailers should think beyond the typical category sales of beer and cider and consider spirit brands like Jägermeister, which can drive sales.”
Get your store ready for the World Cup with our category management section.
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