Retailers can give their customers a chance to win a trip to anywhere in the world this summer with an on-pack promotion from Irn Bru.
The ‘Bru-planet’ promotion runs until August and will give two consumers a £20,000 holiday to anywhere in the world.
Meanwhile, 15,000 branded selfie sticks can be won during the promotion. The promotion will run on both standard and price-marked packs, including single and 8x330ml cans and 500ml and 2l bottles.
Adrian Troy, head of marketing for AG Barr, said thousands of retailers will have the opportunity to sell a prize-winning pack.
“Our Irn-Bru on-pack promotions are proven to increase sales and we expect ‘Bru-planet’ to drive shoppers to the fixture,” he added.
The promotion is part of a £6m marketing investment by the brand, which includes TV advertising and sponsorship of The Football League.
For more bright ideas to increase your summer sales, click here
Comments
This article doesn't have any comments yet, be the first!