As a result, a suspension, which was put in place after Camelot challenged the Gambling Commission’s (GC) decision to award Allwyn the next 10-year licence in February 2024, was lifted.
The GC said its priority is now “to continue to work to implement our decision and ensure a seamless and timely transition to the next licence, for the benefit of participants and good causes”.
In March, the GC announced Czech lottery giant Sazka – trading as Allwyn in the UK – had won the fourth licence bid, after being attracted to its digital approach.
Blogg stressed that it would be “business as usual” at Camelot for the next 18 months and its “eye won’t be taken off the ball”.
She said: “While there are legal challenges, the court proceedings are separate to how I run my team and it won’t be interfered with.”
betterRetailing’s lottery-industry source warned that independent stores could be struck off as Allwyn adopts a more digital-focus.
“Retail needs an investment of over £100m in technology, how to play, connecting digital and physical shoppers, and how it looks aesthetically,” they said.
“So, I believe they will look to remove low-selling stores from the network and reinvest digitally in connecting to shoppers and find ways for them to play frequently, quickly, and safely without entering a store.”
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