Haribo launches a new range of gums and jellies

Retailers can sweeten up their impulse confectionery offering with a new range of gums and jellies from Haribo.

The range contains Haribo Tangfastics Stixx, which is a new bar from the brand and two 38g bags, Hearts and Rings from Starmix.

These three new lines are joined by a Maoam Pinballs stick pack, which contains 10 Pinballs sweets in an on-the-go format.

Each of the products in the four-strong range is now available to convenience retailers and has an RRP of 30p.

Hayley Johnson, marketing manager for Haribo and Maoam, said brands that consumers know and trust create a strong opportunity for retailers to drive confectionery sales.

“Haribo and Maoam have worked extensively over recent years to offer a full range of pack formats. Adding this smaller pack format to our range strengthens the variety of treats that we offer to consumers,” she added.