FrieslandCampina teams up with Holly Willoughby for launch of Optiwell yoghurt drink

Model and TV presenter Holly Willoughby is teaming up with FrieslandCampina for the launch of its new Optiwell adult yoghurt drink brand.

Out this month in 330ml and 1l formats, Optiwell comes in two flavours, Strawberry & Raspberry and Peach & Apricot. A price-marked 330ml option is also available.

FrieslandCampina will invest £25m in four years to reach 18 million health conscious women through national advertising, including outdoor, women’s press and online. The campaign also includes digital and sampling activity.

Holly Willoughby will be the face of the campaign and tell her 1.3 million Facebook fans and six million Twitter followers about the brand.