Fourth flavour launch for Old Mout

Supported by a £4m marketing campaign, Old Mout is launching a fourth flavour this month.

The New Zealand brand was introduced to the UK last year and sold over 12 million bottles. Pomegranate & Strawberry is available in 500ml bottles. It joins Summer Berries, Passionfruit & Apple, and Kiwi & Lime.

Emma Sherwood-Smith, director of cider brands at Heineken, said: “We know Pomegranate & Strawberry will be a hit with consumers as they enjoy discovering new, interesting flavours.”