Foster’s gives shoppers ‘epic experiences’ in new ‘For the thirsty’ campaign

Foster’s is drinking to success with a new ‘For the thirsty’ TV campaign and on-pack promotion.

The Fosters brand is giving shoppers the chance to win ‘epic experiences’ by when they buy multipacks. Customers can get their hands on flying lessons in Las Vegas or surfing lessons on Bondi Beach in Australia.

Customers can also win £1-off packs of Foster’s Rocks.

The campaign follows the brand’s announcement that it will sponsor the England and Wales Cricket Board and will also include digital advertising and social media activity.