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EXCLUSIVE: Demand for fresh fruit and veg rises in convenience stores as shortages hit supermarkets

To capitalise on increased demand some stores are using social media to promote sales

Shelf space shelves fresh fruit veg

Independent retailers that maintain availability and up marketing to customers are reporting overall store sales uplifts of up to 30% as a result of supermarket vegetable shortages.

Nearly every major grocer capped purchasing staple lines such as cucumbers, tomatoes, peppers, salad bags, cauliflower and broccoli last week as a result of weather and energy issues stunting harvests.

The issues have led to widespread supermarket shelf gaps on these lines.

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