Sainsbury’s supplying own label to c-stores through new export business

The business currently provides stock to convenience stores across Guernsey and Channel Islands

Sainsbury’s is supplying its own label range into convenience stores across Guernsey and Channel Islands as part of a new export business.

A spokesperson from the supermarket confirmed the division to Better Retailing, stating: “Sainsbury’s is working with Curatyx on a licence basis to export Sainsbury’s own brand products internationally. Alliance in Guernsey & Channel Islands is the first to land.”

They were unable to confirm whether this would lead to the multiple reviving its short-lived wholesale business. The wholesale arm was pulled in 2021, leaving former supply partners Simply Fresh and Jersey-based First Choice Groceries, among other retailers, frustrated.

Rival Waitrose also has its own export business, supplying small shops on the Channel Islands.

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