Dairy Crest relaunches Clover Light with no artificial ingredients

Dairy Crest has relaunched Clover Light Spread with a new recipe that contains no artificial ingredients.

The recipe formulation includes a higher buttermilk content, increased from 16% to 40%, compared to before, and is designed to appeal to families who are looking for a healthier alternative to butter.

Emilie Grundy, senior brand manager for spreads at Dairy Crest, said: “The reduced fat spreads category is big, but has suffered from eroding interest over recent years as consumers are unwilling to compromise on taste and naturalness, which are key drivers to purchase.”