Dairy Crest launches £1 Cathedral City Selections Mini Bag PMP

Aiming to tap into top-up shopping and on the go snacking, Dairy Crest is launching a £1 price-marked Cathedral City Selections Mini Bag.

Exclusively for the convenience sector, the packs contain five individually wrapped 12g pieces of Mature, Extra Mature and Vintage cheddar.

Elaine McCague, Cathedral City marketing manager, said: “The new PMP means that convenience retailers are able to offer reassuring and competitive pricing to shoppers with a clear standout on shelf.”