The seamless way in which the confectionery brands Cadbury, Green & Black’s and Bassetts work together to meet the seasons and offer retailers a compelling way to boost sales gets stronger each year. On top of this, online and field sales operators mean stores have a point to go to with any query. Retailers may think that Christmas will be the end of it, but come 1 January 2019, Creme Egg season officially begins.
Did you know?
Next year sees the arrival of the Oreo-flavoured Creme Egg – a product that launched to rave reviews in Canada last Easter.