Coca-Cola challenges customers to ‘choose happiness’

Shoppers are being encouraged to ‘choose happiness’ in the latest Coca-Cola TV ad.

Following on from last month’s ‘what are you waiting for’ campaign, the brand’s new TV ad marks the first time it has promoted Coca-Cola, Coca-Cola Diet, Coca-Cola Life and Coca-Cola Zero alongside each other.

The brand is also giving away one million selfie sticks with a new on-pack promotion for its 500ml bottles.