Ribena is bringing its bouncing berries back to screens for a second summer campaign after last year’s return.
After being seen by more than 13 million people last summer as part of the brand’s 85th anniversary and ‘Summer of Fun’ campaign, the berries are back until July this year.
They are appearing across TV, video-on-demand and YouTube.
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Aurelie Patterson, head of Ribena at Suntory Beverage & Food GB&I (SBF GB&I), said: “We’re so excited this iconic and top-performing advert will be back on screens, and this summer we’re hoping to reach even more shoppers and generate extra excitement for the brand throughout the season.
“Over 90% of the blackcurrants grown in the UK go into bottles and cartons of Ribena, from 34 farms across the UK, some of whom have been working with Ribena for three generations. This advert is a true celebration of our brand’s provenance and our drinks’ unique taste.”
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