Mondelez International has launched Cadbury Dairy Milk‘s latest campaign, ‘Garage’, set in a forecourt convenience store.
Following on from the brand’s previous ads – ‘Mum’s birthday’, ‘Fence’ and ‘Bus’ – the advert intends to highlight how generosity brings people closer.
Cadbury Hot Chocolate launches ‘Spectacularly nice’ on-pack promo
It runs across TV, cinema, on-demand and YouTube until 5 February.
Gemma Flanigan, UK&I associate marketing direct at Cadbury, said: “In this latest film, set in a forecourt convenience store, we have introduced lighter moments, while still retaining the authenticity from our other stories that have shown how powerful moments of generosity can be. This fits in with the campaigns we have done for the last five years that showed different types of generous givers and how small gestures can make a difference.”
Read more product news
Comments
This article doesn't have any comments yet, be the first!