Cadbury Dairy Milk Giant Buttons & Bitsa Wispa now available in PMP

Mondelez International is launching two 80g PMPs and making Terry’s Chocolate Orange Milk Chocolate Minis available all year round from March.

Cadbury Dairy Milk Giant Buttons and Bitsa Wispa will be available in £1 PMPs this month. Declan Duggan, brand manager for bite-size at Mondelez International said the 80g PMPs will help to increase consumer confidence and drive impulse purchasing.

“More than 40% of volume of Terry’s Chocolate Orange Ball is actually sold outside of Christmas and there is no current orange-flavoured offering within the category,” he added.

Cadbury Dairy Milk is also launching a 30-second TV ad as part of its £7m ‘free the joy’ campaign.