Live now, the website offers advice on how to boost soft drink sales, the latest trends and insights, and information on the Britvic range. There is also a dedicated trade contact for any retailer needing to speak to the supplier, to ensure specialist support is being provided.
It has been designed using feedback from hundreds of retailers to offer support to stores of all sizes, locations and sales volumes.
The supplier is offering a free case of Pepsi max, Tango or Rockstar Energy to every outlet that signs up, with accompanying PoS.
Ben Parker, retail commercial director at Britvic, said: “We are striving to continually support our independent retailers who stock and sell Britvic soft drinks. The advice and tools hosted on the website have been developed with the current climate in mind, helping retailers navigate inflationary pressures and HFSS regulations for example, as well as driving soft drink sales.
“The market research we conducted informed the creation of the platform. Key barriers retailers said they face include no access to sales-driving aids, limited information about products in market until seen in the wholesale depot, and difficult direct avenues of communication with the supplier.
“It’s helped us to understand our customer’s needs even more and shone a light on how valuable this online hub can be. Our aim is to make At Your Convenience a go-to platform, not just for information on soft drinks, but for wider advice and information too that will help our retail customers grow their businesses.”
The launch of At Your Convenience makes Britvic the latest supplier to launch a site aimed at helping independents boost sales, following launches from Mondelez, Mars Wrigley, KP Snacks and Suntory Beverage & Food GBI in the past year.