KP Snacks relaunches SnacKPartners website for retailers and wholesalers

The online hub features advice on ranging, merchandising and HFSS with retailer testimony

kp snackpartners

KP Snacks has relaunched its SnacKPartners website which offers support and advice for retailers and wholesalers.

The online hub offers insight into the crisps, snacks & nuts (CSN) category, providing data on trends, retailer viewpoints and ranging and merchandising advice.

There are bespoke guides such as ‘Perfect Store’, ‘Perfect Depot’ and guidance on HFSS regulations.

This guidance includes recommended blockograms and the supplier’s HFSS guide which it launched earlier this year.

Matt Collins, trading director at KP Snacks, said: “The website acts as a hub of useful resources and information, perfect for supporting retailers by helping them navigate retail challenges whilst maximising CSN sales. It builds on the existing SnacKPartners programme which serves to offer expert advice and insight from KP Snacks.

“As a category leader, our aim is always to drive growth and retailers are a crucial part of that goal. We’re proud to be developing our existing SnacKPartners programme with this accessible and informative platform, and hope retailers will use it to maximise on the CSN opportunity and boost their sales.”

Currently, KP Snacks is growing annually in value by 6.5%. Last year, it contributed 43% to the CSN category’s value growth.

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