Academy in Action Photogallery: Heineken visit Suresh Patel

The Independent Achievers Academy went with Nicola Cookland from Heineken to Suresh Patel’s Premier store in Upholand, Lancashire to look at availability.


  1. Advertise your promotions and the fact you have cold beer in stock in your window
  2. Co-ordinate the alcohol you have on promotion with what’s in your chiller
  3. Make sure that shelf-edge labels match the product that is on sale

The Independent Achievers Academy is a learning, development and recognition programme for independent retailers. If you think you have the great availablity in store and want to enter your shop for the awards then email iaa@newtrade.co.uk or head to www.iaacademy.co.uk and use the online form.



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