Academy in Action Photogallery: Heineken visit Suresh Patel
The Independent Achievers Academy went with Nicola Cookland from Heineken to Suresh Patel’s Premier store in Upholand, Lancashire to look at availability.
]TIPS OF THE DAY
Advertise your promotions and the fact you have cold beer in stock in your window
Co-ordinate the alcohol you have on promotion with what’s in your chiller
Make sure that shelf-edge labels match the product that is on sale
The Independent Achievers Academy is a learning, development and recognition programme for independent retailers. If you think you have the great availablity in store and want to enter your shop for the awards then email firstname.lastname@example.org or head to www.iaacademy.co.uk and use the online form.
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