Volvic Touch of Fruit has expanded its range with new Touch of Fruit Sparkling Sugar Free. It has also relaunched its Touch of Fruit still range.
The new launch includes Strawberry, Mango Passion and Lemon & Lime varieties. It is available in £1.15 dingle cans and multipacks of £3.40. Single cans are available to wholesale and convenience stores.
Research indicates that 57% of consumers are taking steps to limit the amount of sugar in their diets, with one in four saying that they would increase their fluid intake if they found a drink that delivered on taste.
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The brand has invested £5m into a campaign to support the still and sparkling launches.
Gemma Morgan, category marketing director for beverages at Danone, said: “We believe that making water tasty helps to drive healthier habits.
“The revamp of the Volvic Touch of Fruit bottle design and a new hero Strawberry flavour recipe aims to encourage new shoppers to reappraise the flavoured water category as a tasty way.”
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