Tenzing is upgrading its 250ml can range to a larger 330ml format.
The move comes after consumers expressed a preference for larger can formats containing more functional ingredients. A trial of the new can size last year saw a 50% increase in sales.
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To complement this change, Tenzing has also refreshed its can design. The new design dedicates each blend to one of its core communities, including climbing, running and surfing.
Huib Van Bockel, CEO of Tenzing, said “We listened to the demand of people wanting more energy which is why the new 330ml cans have 33% more functional ingredients like caffeine, L-theanine, vitamin C and electrolytes than the old 250ml cans.”
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